Creating a brochure takes time. It is not something that happens overnight. You need to focus on several details if you want to succeed in this endeavour. You have to be organised right from the start so that the final brochure looks exactly the way you have envisioned it.
- Identify the target audience
This is the first step in the process. There is no sense in going directly to the brochure design if you have no idea who you are advertising to. Your choice of words, images and other details depend completely on the type of people whom you wish to send your message to. You need a different approach when talking to men and women. You also need different tone when speaking with the older and younger demographics. These are minor details, but they could spell the difference between failure and success in this advertising strategy.