Along with so many features of the event planning and experimental marketing industries, the face of client and corporate entertainment has changed significantly over the last decade. Whereas formal evening gatherings and gala dinners dominated this market space in previous years, increasing competition in the events industry has created a host of new and creative ideas for brands to treat their most discerning of clients. While traditional event formats are still widely used, businesses today have a far greater range of options in terms of organizing client entertainment and networking with potential collaborators.
The Top 3 Trends in Client Entertainment: Ideas for 2014
With this in mind, what are the 3 most significant trends in client entertainment for 2014, and how are events companies incorporating them into their range of products?
1. Themed Quiz Events and Comedy Nights
The huge range of television channels now accessible to consumers has popularized a string of 1980’s and 1990’s quiz favourites, and these add a genuine sense of occasion to the traditional quiz night format. National favourites such Family Fortunes, the Generation Game and Catchphrase are capturing the imagination of a new generation of television viewers, and this has provided forward thinking event planners with the opportunity to capitalize and replicate these formats in the form of live client entertainment. The demand for engaging, real-time events is also making comedy nights popular with corporate teams, with outlets such as the Comedy Carnival providing firms with access to the countries leading comedians.
2 Recreational Pub Sport Challenges
The continued revitalization of much loved pub sports is gathering genuine pace, as activities such as darts and snooker are experiencing a renaissance beneath the gaze of the public eye. They are therefore also entering the modern event planners conscience, with the result that ‘the pub game Olympics’ is becoming a rewarding way to entertain clients and teams while tapping into their competitive nature. This all contributes towards delivering an overall guest experience, and one that challenges participants as well as satisfying them.
3. Creative Arts and Activities
Another theme that is becoming increasingly prevalent in the events industry is crafts and the creative arts, where groups are encouraged to learn a skill and make something that can stand as a memento of the occasion. Again this is provides something of a unique experience, and in terms of client entertainment this will afford them the opportunity to enjoy an activity that might otherwise remain beyond them. The Concoction of fragrances and cocktails are the most popular examples of this, and these challenges also foster a great deal of team work and unity among all participants.
The Bottom Line: What Trends are Set to Evolve beyond 2014?
These trends are already making their presence felt in the events planning industry, but what does the next 12-18 months hold in terms of breaking new ground? Well businesses should keep their finger pressed firmly on the pulse of how live corporate events are evolving, as these are set to become even mote popular and diverse as 2014 progresses. With an emphasis on creating a memorable experience for both clients and consumers, brands can use these types of occasion reward their partners and further a genuine relationship between different parties.